eTickets are electronic tickets which are downloaded to your phone just like a boarding card, replacing Wristbands and Pleasure Beach Passes. eTickets gain entry to the park and allow unlimited all-day riding on all rides including Nickelodeon Land, subject to height restrictions.
The benefit for you as guests is that you will be able to bypass the Ticket Centre and directly enter the park through the main entrance to enjoy the rides, giving you more time on the park, and therefore greater value for money for your visit.
eTickets must be booked online in advance before midnight the day before your visit to Blackpool Pleasure Beach to benefit from the pre-booking saving. Same day eTickets may be booked online at the on-the-day rate.
ETicketmock Up4

How it works

The process is very simple:

Click ‘BOOK NOW’ and select your visit date, and add the number of eTickets that you require (in the same way you would for a Wristband).

After completing your purchase, you will then receive a confirmation email. You must then activate your eTicket by clicking on the link provided or simply head here selecting the ‘eTicket’ option.

To activate your eTicket, simply follow the instructions on the screen, submit a photo of yourself to attach to your ticket. This can be taken with your phone or upload a picture from your gallery.

Once you have activated your eTicket, you can then invite all of the people in your booking to activate their eTicket too. You can do this by sending them an invitation via WhatsApp/Email/Messenger. They must then follow the same process to activate their eTicket.

Don’t worry if you don’t have these facilities on your phone, the eTicket can be accessed via a browser or even be printed off from an email.

When you arrive, you can head straight to the main entrance and scan your eTicket at the scanners to enter the park.

To access the rides, you simply scan your eTicket at the ride entrance, the same way as you would with a Wristband.


top tips

Some handy tips to get the most out of your eTicket:

  • Make sure you activate your eTicket before you arrive – there’s no time limit to how much in advance you can activate it. This will save you time when you arrive.
  • You can create eTicket groups for your visit using only one QR code for up to 6 people – you can choose your group name too!
  • If you have an Apple Watch you can add your eTicket to your Apple Wallet and use your watch like a Wristband.
  • Make sure your phone battery is fully charged for your visit.
  • Battery saving tip – you can save your eTicket QR code to your lock screen on your phone for your visit.
  • You can now purchase phone charging banks in the retail shops from just £2  we also have NEW Pleasure Beach branded charging banks you can purchase too.
  • We also have rentable battery chargers available – you must download an app in order to use this service. Details of this are available in the following places across the park; ICON shop, Infusion exit, Nick Shop, Kiss Me Quick, Wallace & Gromit, Big One camera unit and Guest Services.
  • You can print your eTickets at home.
  • If you have children in your group you can also get printed eTickets for them.


eTickets are the only method of entry to the park. Once you have activated your eTicket(s), you can print them at home. Alternatively, we can issue a printed eTicket in order for you to enter the park and access the rides. You can visit the Ticket Centre or Guest Services if you wish to do this. During peak times you may have to queue for this service.

You can store multiple eTickets for different people on one phone. Alternatively, we can issue your children with a Printed eTicket at Ticket Sales. During peak times you may have to queue for this service.

Your eTicket is personal to you and your booking for your chosen date of visit.  One eTicket can only be used by one person. Your photograph is used to verify that you are the holder of the eTicket.  Your photograph will not be used for any other purposes and is not stored or held by Blackpool Pleasure Beach beyond the date of your visit.  Guests who are not able to or do not want to provide a photograph, may be issued with a park entry pass instead at the Ticket Centre on arrival.

You will need to make sure the photo only contains one face, that the image is not too large a file size, that it is a recent photo of you and that your phone and browser settings allow the camera to be accessed.

Blackpool Pleasure Beach offers a number of charging points in venues around the park. Please ask a member of staff for details of their locations during your visit should you require this. In addition to this charging banks are available to purchase in our retail stores across the park.

If you are unable to use your phone for any reason, or during your visit, you can visit Guest Services and be issued with a Printed eTicket instead. During peak times you may have to queue for this service.

 We have Adult (aged 12+) and Junior (aged 11 and under) eTickets. All eTicket gives you entry to the park and unlimited all-day riding on all rides including Nickelodeon Land, subject to Height Restrictions.

We do offer eTickets for guests with disabilities and carers, alternatively, Printed eTicket can be issued at the ticket centre if required. More information can be found here.

 Pre-booked groups such as schools and youth groups will not need an eTicket.  All pre-booked groups will be sent Printed eTickets in advance of your visit. To discuss your group’s requirements please speak to one of our team members in the Groups and Education Department at groups@bpbltd.com

Call our customer service number on 0333 003 2212 or email us at info@pleasurebeachblackpool.com